The format war has long been over, and Blu-Ray declared the victor. However, the console war still rages with it’s leader withholding from Blu-Ray technology. Many times before rumors have spilled out about a possible Blu-Ray drive that you could attach to your 360. Xbox is deep within it’s life cycle. So one would start to argue that they would just wait until the next console generation. I think they would be right in thier assumption. The 360 is five-years old and not getting any younger. Will we see Blu-Ray on Xbox 720? No doubt about it! For now the Blu-Ray peripheral add-on for the 360 will just have to remain a rumor.